Case Studies

Selected work

A look at how we’ve helped clients make confident decisions.

FMCG / Food

Kerala FMCG market study for the Aditi–Parisons brand

A statewide consumer research study that benchmarked the Aditi–Parisons food brand against national and regional competitors and mapped the categories, attributes and campaigns that drive purchase — turning the findings into a focused growth and marketing plan.

Feasibility study / Startup ecosystem

Scope & feasibility study for the Bizlike business hub, Malappuram

A scope-and-feasibility study for MCC's proposed ~17,000 sq.ft Bizlike facility near Kottakkunnu, Malappuram — turning a broad wishlist into six buildable components, each with an operating model, partnership strategy and rough-cut financials, so MCC could make confident build decisions.

Healthcare / Feasibility study

Healthcare feasibility & market study for SAFA Hospital, Malappuram

A two-part feasibility and market study for the proposed SAFA multi-specialty hospital (maternity & child-care focus) near Malappuram — surveying 320 households and 68 healthcare providers to validate demand, prioritise services, and shape the hospital's positioning, pricing and partnership strategy.

FMCG / Product development

Protein-enriched cake: market study & product blueprint

A market and consumer study to validate and design a protein-enriched cake for the Kerala and Indian market — sizing the opportunity, benchmarking competitor pricing, and translating 1,000+ consumer responses into a concrete product blueprint covering flavour, protein level, sweetness, texture, price and pack format.